Have you ever wondered about the meaning of stacked rocks?
Probably not, but when you stack rocks, you are creating order out of the chaos that exists in nature. Way Easy Marketing takes that same approach to marketing. When starting or running a business, marketing options and associated costs can be overwhelming, exhausting, and expensive.
Our mission is to make marketing easy — WAY easy.
About us
We design creative marketing campaigns and solutions that align with your business goals.
Way Easy Marketing’s value proposition is built on an intimate knowledge of your business and business goals, crafting creative and engaging marketing strategies designed to put you ahead of your competitors, while nurturing your potential clients and customers through the buyer’s journey.
Client Testimonials
A little feedback from our happy clients…
READ our Google Reviews
A new, innovative, EASY way of marketing
You’ve heard it from marketing companies before, “You need to be here, you need to be there, you need to be spending this much money on advertising, you need to send this many emails, you need to write this many blogs, and you need to post on as many social media accounts as possible.”
Do you though?
No. You don’t.
What you need is marketing that meets your existing or prospective clients where they are, you need to relate to them in a way that builds relationships before they even know they need to do business with you, and ideally, all of this needs to happen organically and sustainably.
Here are just a few of the services Way Easy Marketing provides.
MARKETING PLAN
“A goal without a plan is just a wish.” Depending on where your business is, it may be time for a marketing plan. This plan will provide a foundation for future marketing decisions and answer questions like, “Is this marketing opportunity highest and best use of my marketing resources and budget?”
campaign creation
Once we identify gaps between your current marketing efforts and what your audience needs from you, we switch gears to create marketing campaigns. Way Easy Marketing’s tried and true process involves client profiles, competitor analysis, and clever messaging that bridges the gaps.
content creation
Content should have two purposes: To build relationships with your future customers and to play nicely with search engines, specifically Google. AI has changed the SEO landscape — we craft content that speaks to SEO and AEO best practices. We have 15 years of experience crafting compelling, optimized content.
social media
The vast majority of our clients break out in hives when discussing social media. The topic can feel like an overwhelming and expensive puzzle for most. We take a very complex topic and break it down into digestible and actionable tasks, using a tried and true process that incorporates brand messaging, relationship-building content, and curating carefully selected content from reliable outlets.
Up to the minute marketing Best practices
A cornerstone of WEM’s value proposition is Kat’s weekly commitment to studying marketing best practices through industry leaders. Additionally, Kat maintains marketing certifications from HubSpot — the premiere leader in marketing software automation, marketing trends, and best practices.
EMAIL, SOCIAL MEDIA, AND SEO MARKETING CERTIFICATIONS
Technology and security across platforms like Apple, Android, and Google are constantly changing which has deeply impacted email marketing. Social media trends and best practices change at the speed of light. Answer Engine Optimization has changed the way we look at and implement SEO across our digital footprint. It’s important to partner with a marketing firm that is committed to ongoing marketing education.
AI MARKETING
Controversial though it may be, artificial intelligence is here to stay. Whether we agree or not, our options are to adopt or be left behind. For many of our clients who are still struggling with things like social media, the idea of how AI impacts marketing is very overwhelming. That is why Way Easy Marketing is committed to learning and implementing artificial intelligence where it makes sense, creates efficiency, and in many cases can save our clients money.
“…Beautiful place with unique business challenges…”
While Kat helps businesses across the country with their marketing, she knows better than anyone the unique challenges that businesses in the Bitterroot Valley and Missoula face. Her father was an entrepreneur and had a business in Victor, Montana, in the 8os! (Can you imagine?)
She learned at a young age the not-so-subtle nuances of managing a business in the Bitterroot. Kat has had her own business in Stevensville, Montana, for years and has helped several businesses across Stevensville and Hamilton with their marketing.
The Bitterroot Valley and Missoula have a unique business culture, which has pivoted significantly in the last few years.
As a long-time resident, Kat is uniquely qualified to help you grow your brand and your business in Darby, Hamilton, Corvallis, Stevensville, Florence, Lolo, or Missoula. One-hour consultations are FREE.
Frequently Asked Questions
After being a Marketing Services Director, often in a leadership/director position for the last ten years, Kat has answered hundreds of marketing questions. Here are a few of the questions she hears most often. Please reach out to Kat with questions of your own. One hour consultations are free!
OK, take a deep breath! Scaling an existing business is tough enough, but starting from ground zero is anxiety-inducing. I always tell my clients to start with strategy and a branding guide.
Here is why:
I’ve seen SO many small businesses, especially in the Bitterroot Valley and Missoula, rush to market with their new business. I get it! It’s exciting to get out there and crucial to start earning money with your particular services and products. HOWEVER, if you don’t take the crucial first steps of writing a marketing plan and – ideally – a social media strategy, you’ll become even more overwhelmed as your business grows.
A branding guide is also crucial. It may seem silly to put a lot of emphasis on things like logos, fonts, colors, brand voice, etc., but if you don’t do this work up front, you’ll suffer from brand confusion probably sooner than later. Trust me when I say that costs your business WAY more than a branding guide would in the beginning.
The same can be said of a marketing plan and social media strategy. If you don’t have these fundamental things in place, you’ll be throwing spaghetti at the wall when it comes to messaging, meeting your potential customers where they are in the buyer’s journey, and highest and best use of your marketing resources.
I’ve heard this question a lot. From a decade of marketing experience, I can tell you that many business owners think that marketing is an expensive, dark, wormhole with little return on investment. It may interest you to know that investing in marketing will SAVE you money in the long run.
How? By leaning into strategy.
Odds are, when you first started out, you had a passion for your business and understood your potential customers inside and out. For this reason, you may not have even bothered with things like a marketing plan (please read more about why this is important in the previous answer).
Would it surprise you to know that I have worked with a 20-year, multi-million dollar company that did not have a marketing plan? And while they were a multi-million dollar company, they were leaving millions on the table by not having this fundamental strategy in place.
Why?
Because they were throwing money at every advertising opportunity that came their way, with no clear reason for why, or did the audience align with their buyer personas, and with no mechanism for measuring engagement. You know what that is called in the marketing world?
A waste of money!!
If you don’t have a foundational piece (a marketing plan) steering your marketing strategy, you are just holding your nose and jumping into the deep end without knowing how to swim.
For this reason, building out strategic marketing pieces like a marketing plan and a social media strategy cost a little up front, but will pay for themselves several times over through sustainable, strategic marketing.
Oh, boy. If I had a nickel for every time a client has said this to me. And holy smokes, do I get it! Sometimes I fantasize about going off social media for a month or so, but no can-do, since this is what I do for a living.
OK, let’s break this down.
As I’ve been lecturing in my previous answers, a marketing plan will tell you which channels to focus on, and a social media strategy will tell you HOW to participate in ways that reach your potential customers or clients.
So once you know where you should be and how you should show up, you need compelling messaging, copy, and graphics.
From there, you monitor engagement and see how your audience is receiving your content. Adjust accordingly.
Why does all this matter? Especially if you have a business that is necessary, but maybe not all that exciting?
The three most important reasons are:
- To nurture your potential customers through the buyer’s journey with relationship-building content that is better than your competitor’s
- For the algorithm
- For search engines
The first reason is the most obvious. We want to help people with our content, services, and products. We want to visit with them during the awareness and consideration phases of the buyer’s journey so that when they reach the decision phase, they are ready to do business with us.
The second reason is for the algorithm. This is where many well-intentioned businesses start to fall off. They broadcast their services and products, engagement falls off, and the algorithm gets grumpy and starts ignoring their business. Once you annoy the algorithm, it can be difficult to get back in its good graces, because there are jillions of other businesses competing for the algorithm’s favor.
The third reason – search engines – isn’t on most businesses’ radar. EVEN if your posts aren’t garnering much engagement, the search engines are paying attention. Is your digital footprint comprised of several channels (website, blogs, hyper-focused landing pages, Google Business Profile, other local listings, reviews, backlinks, guest contributions, social media) that provide insightful, helpful information? If you want to rank organically on search engines, specifically Google, you have to play nicely in the sandbox.
And that means participating in social media.
If your small business just needs a 3-5 page website, Kat can help. As a front-end developer, she is able to help small businesses get online affordably (she built this website). If her clients need advanced functionality or an e-commerce website, Kat has trusted partners she can recommend.
If the existing website is built in WordPress, Kat can conduct an audit of your website and make recommendations regarding information architecture, user-experience (UX), and SEO.
Yes, Kat has served as a Marketing Director and has been on leadership teams for the last decade. If you need a marketing leader for your business, but don’t have the resources to hire a full-time CMO with full benefits, Kat can help. The fee structure for this differs from that of other marketing services. Cost will vary depending on the scope of the position. Reach out for a free consultation.
A marketing professional with Kat’s level of experience charges $75 – $200/hour. Because Kat is helping businesses in the Bitterroot Valley and Missoula , where the local economy tends to lag behind the rest of the nation, she charges $50/hour for marketing services.
Way Easy Marketing has package pricing for things like websites and deliverables for real estate professionals.
Kat is also open to discussing trades in some instances if it makes sense. She’s not in business to become filthy rich – she’s in business to help other Bitterroot Valley and Missoula businesses grow to scale and enjoy success.