Have you ever wondered about the meaning of stacked rocks?
Probably not, but when you stack rocks, you are creating order out of the chaos that exists in nature. Way Easy Marketing takes that same approach to marketing. When starting or running a business, marketing options and associated costs can be overwhelming, exhausting, and expensive.
Our mission is to make marketing easy — WAY easy.
About us
We use AI — ACTUAL INTELLIGENCE — to design creative marketing campaigns and solutions that align with your business goals.
Way Easy Marketing’s value proposition is built on an intimate knowledge of your business and business goals, crafting creative and engaging marketing strategies designed to put you ahead of your competitors, identifying the solutions your business needs, and perhaps most importantly, identifying the solutions your business DOESN’T need.
Client Testimonials
A little feedback from our happy clients…
A new, innovative, EASY way of marketing
You’ve heard it from marketing companies before, “You need to be here, you need to be there, you need to be spending this much money on advertising, you need to send this many emails, you need to write this many blogs, and you need to post on as many social media accounts as possible.”
Do you though?
No. You don’t.
What you need is marketing that meets your existing or prospective clients where they are, you need to relate to them in a way that builds relationships before they even know they need to do business with you, and ideally, all of this needs to happen organically and sustainably.
Here are just a few of the services Way Easy Marketing provides.
MARKETING PLAN
“A goal without a plan is just a wish.” Depending on where your business is, it may be time for a marketing plan. This plan will provide a foundation for future marketing decisions and answer questions like, “Is this marketing opportunity highest and best use of my marketing resources and budget?”
campaign creation
Once we identify gaps between your current marketing efforts and what your audience needs from you, we switch gears to create marketing campaigns. Way Easy Marketing’s tried and true process involves client profiles, competitor analysis, and clever messaging that bridges the gaps.
content creation
Content should have two purposes: To build relationships with your future customers and to play nicely with search engines, specifically Google. Artificial intelligence might help with the latter, but not the former. Online currency is GETTING – and then KEEPING – your audience’s attention. We have 15 years of experience crafting compelling, optimized content.
social media
The vast majority of our clients break out in hives when discussing social media. The topic can feel like an overwhelming and expensive puzzle for most. We take a very complex topic and break it down into digestible and actionable tasks, using a tried and true process that incorporates brand messaging, relationship-building content, and curating carefully selected content from reliable outlets.
Up to the minute marketing Best practices
A cornerstone of WEM’s value proposition is Kat’s weekly commitment to studying marketing best practices through industry leaders. Additionally, Kat maintains certifications from HubSpot — the premiere leader in marketing software automation, marketing trends, and best practices.
EMAIL MARKETING CERTIFICATION
Technology and security across platforms like Apple, Android, and Google are constantly changing which has deeply impacted email marketing. Emails may look like the receiver has read them when they haven’t, your emails may be going directly to a spam folder, and measuring ROI on emails that actually land where they are supposed to can be frustrating. WEM can help.
SOCIAL MEDIA MARKETING
Most of my clients recognize social media marketing as a necessary evil — they aren’t quite sure they see the value in it, but they know they have to participate on some level to be competitive. Social media is an incredibly complex branch of marketing that requires planning and strategy. By focusing on your business’ unique client segments, WEM can develop a social media strategy (and campaign work) that aligns with your business goals, your audience, and best practices.
“…Be greedy when others are fearful.”
This notorious Warren Buffet quote flies in the face of convention, which instinctively tells us to curl up in the fetal position when the market takes a downturn, inflation is up, and resources are limited. The wisdom in this saying underscores the proven method of maintaining and — ideally increasing — your marketing efforts during challenging times because your competition goes into hiding. It opens up even the most competitive landscapes, making your voice louder and more prominent. Additionally, when the pendulum swings in the opposite direction – and it always does – you’re in a position of power instead of having to rebuild your business.
Businesses that focus on marketing during challenging economic times are more successful than their competitors
“There is no doubt that businesses across the board are experiencing hard times. But big problems always create even bigger opportunities. No, that is not the eternal optimist in me speaking; it is the data scientist. The Advertising Specialty Institute has pulled together 100 years of indicators that all point to the same conclusion: During tough economic periods, a business’s best course of action is to double down on marketing and advertising.” Nathan Hall, Forbes
In 1927, Harvard Business Review uncovered that companies that maintained their investment in branding and marketing through the Great Depression came out 20% ahead of how they went into the recession. Forbes
Companies that have bounced back most strongly from previous recessions usually did not cut their marketing spend, and in many cases actually increased it. Harvard Business Review
When your competitors pull back on their marketing spend, but you don’t, your business obviously has a better chance of standing out and earning new business. Also, when customers see your brand is actively marketing, they may take it as a sign that your business is strong and growing despite the recession. That may give them more confidence to do business with you, and try your products or services if they haven’t before (even if they may cost more than what your competitors offer). It’s also worth keeping in mind that some of the world’s most successful companies were founded during a recession, including Microsoft, Slack, and WhatsApp. Invoca
LET’S VISIT…
Take a meaningful and affordable step toward improving your marketing today. Send us an email to start the conversation.
