Luxury clients deserve and demand luxury marketing
Kat Hobza, founder of Way Easy Marketing, has spent more than four years helping luxury real estate agents, brokers, and brokerages elevate their marketing—first as Marketing Director for Glacier Sotheby’s International Realty, and now as a dedicated Marketing Services Director for top-performing professionals across Western Montana and North Idaho.
Through years of focused work with luxury client segments, Kat brings a clear understanding of what this audience demands: refined, strategic marketing that reflects their standards. Luxury clients expect substance over fluff, thoughtful and precise language, and a level of discretion that matches their elevated standards.
About our luxury real estate services
Your real estate luxury brand offers elegant templates, marketing classes, and AI tools. Yet you still feel like there is a gap between your marketing and what your luxury real estate clients expect.
The reason you feel this way is because it’s true. The reality is that if thousands of luxury real estate agents are being trained in the same way and using the same tools, the marketing starts to feel less like luxury and more like noise.
Luxury clients represent only 4% of the global population, and 16% of the U.S. population. That means you are trying to target a very small pool of luxury real estate clients in an incredibly crowded landscape.
Kat knows how to break away from the crowd and talk to ultra-high-net-worth, high-net-worth, and aspirational shoppers by nurturing this audience through the buyer’s and seller’s journey.
You’re a luxury real estate professional. Shouldn’t your marketing reflect that?
Luxury Real Estate Client Testimonials
A little feedback from our happy agents…
About Way Easy Marketing and how Kat can help…
Way Easy Marketing’s Founder and Marketing Services Director, Kat, started an accidental career path in real estate marketing over 30 years ago as a leasing consultant in Minneapolis, MN. Since then, she’s been a Marketing Director and Sales Rep for a Smart Growth community, a property manager, a Marketing Director for a luxury real estate brand, and a Marketing Services Director for individual agents across several real estate brands. She studies marketing WEEKLY to stay on top of best practices and trends. If any of the above resonates with you, is it time to partner with a marketing services provider specializing in real estate?
Up to the minute marketing Best practices
A cornerstone of WEM’s value proposition is Kat’s weekly commitment to studying marketing best practices through industry leaders. Additionally, Kat maintains marketing certifications from HubSpot — the premiere leader in marketing software automation, marketing trends, and best practices.
EMAIL, SOCIAL MEDIA, AND SEO MARKETING CERTIFICATIONS
Technology and security across platforms like Apple, Android, and Google are constantly changing which has deeply impacted email marketing. Social media trends and best practices change at the speed of light. Answer Engine Optimization has changed the way we look at and implement SEO across our digital footprint. It’s important to partner with a marketing firm that is committed to ongoing marketing education.
AI MARKETING
Controversial though it may be, artificial intelligence is here to stay. Whether we agree or not, our options are to adopt or be left behind. For many of our clients who are still struggling with things like social media, the idea of how AI impacts marketing is very overwhelming. That is why Way Easy Marketing is committed to learning and implementing artificial intelligence where it makes sense, creates efficiency, and in many cases can save our clients money.
Marketing strategies, specifically for real estate
Because Kat’s been a Marketing Director for a luxury real estate brand and a Marketing Services Provider for real estate agents and brokerages, she knows first-hand that real estate professionals are inundated with marketing “opportunities.”
The abundance of options is overwhelming, and the proliferation of AI has only expanded that reality.
And let’s not forget how wildly competitive, and in some cases – saturated – the real estate industry is. How is a real estate agent, broker, or brokerage supposed to stand out?
By partnering with Kat at Way Easy Marketing.
Kat has a unique marketing process specifically designed for real estate professionals. During the discovery process, Kat will identify your distinct value proposition and leverage it to create marketing that cuts through the noise, builds relationships, and lands clients.
If you’re…
- …tired of Navy swimming in an ocean of marketing “opportunities”
- …ready to clearly identify what is highest and best use of your marketing resources
- …in need of a real estate marketing professional and project manager to execute
… reach out to Kat. Initial one-hour consultations are free.
MARKETING PLAN
“A goal without a plan is just a wish.” Depending on where your business is, it may be time for a marketing plan. This plan will provide a foundation for future marketing decisions and answer questions like, “Is this marketing opportunity highest and best use of my marketing resources and budget?” and does it stand out to a luxury audience?
campaign creation
Once we identify gaps between your current marketing efforts and what your luxury audience needs from you, we switch gears to create marketing campaigns. Way Easy Marketing’s tried and true process involves client profiles, competitor analysis, and clever messaging that bridges the gaps.
content creation
Content should have two purposes: To build relationships with your future high-net-worth clients and to play nicely with search engines, specifically Google. Artificial intelligence might help with the latter, but not the former. Online currency is GETTING – and then KEEPING – your luxury audience’s attention. We have 15 years of experience crafting compelling, optimized content.
social media
The vast majority of our clients break out in hives when discussing social media. The topic can feel like an overwhelming and expensive puzzle for most. We take a very complex topic and break it down into digestible and actionable tasks, using a tried and true process that incorporates brand messaging, relationship-building content, and curating carefully selected content from reliable outlets.
bio
“I HATE talking about myself.” This is what Kat typically hears from real estate agents. FEAR NOT! Kat isn’t the least bit afraid to talk about you after she extrapolates key differentiating points about you, checks out your primary competitors, and finesses all that information into a biography that truly represents you and your business – all while making the competition weep with envy!
homebooks
Luxury and legacy properties require elevated content. Imagine telling your client that you have a dedicated real estate marketing firm that creates the most important marketing pieces for their listing. That is a powerful tool to bring to any listing presentation. Kat is experienced in crafting top-tier marketing assets for multi-million dollar properties.
agent brochure
An agent brochure is an introductory piece so it bears significant importance. If you don’t have an agent brochure, or yours needs to be updated, Kat would love to visit with you. Having a refined agent brochure – that adheres to information architecture and marketing best practices – gives you an advantage many luxury real estate agents don’t have.
dedicated website
Do you have a dedicated web presence that speaks directly to high-net-worth audiences? Have you outgrown the boilerplate landing page that your brokerage provides? Does your existing dedicated website adhere to best AEO, SEO and information architecture practices? Do you want to grow your referral business? Does your luxury or legacy listing need a robust web presence? Way Easy Marketing can create a web presence that gives you a competitive advantage.
CASE STUDY: LIVE Montana
As Glacier Sotheby’s International Realty’s Marketing Director, Kat served as project manager, editor, and primary content creator for GSIR’s annual real estate magazine.
This luxury brand needed to stand out from the competition with a lifestyle magazine that appealed to luxury clientele without alienating local Montana buyers and sellers.
With this in mind, Kat created hyper-local content that uniquely profiled the Montana lifestyle that luxury buyers tend to look for, bridging the gap between locals and luxury clients.
As project manager, Kat was responsible for the production of the magazine (including cover concept and execution) while leading the design team, working with the publisher, adhering to deadlines, and formulating a distribution strategy.
MORE CASE STUDIES COMING SOON!
Social Media Campaign
As Marketing Director for a luxury real estate brand, one of Kat’s ongoing challenges was bridging the gap between luxury buyers and local Montana buyers and sellers. In the brand magazine Kat created for this client, she did a soft launch of a campaign, “Luxury, Montana Style,” which talked about how Montanans define luxury a bit differently. Kat turned this print feature into a social media campaign that helped to spread the campaign message while promoting the magazine. Kat conceived, created the videos, posted, and tracked metrics for this multiple video campaign.
Contact us
Reach out today!
Phone
(406) 861-6634
Address
Stevensville, Montana Bitterroot Valley